SMPS Chicago Blog

SMPS Wisconsin September Programs

Growth Hacking A/E/C: The Marketing Playbook for the New Economy – Madison

Date/Time: Wednesday, September 20, 2017 at 11:00 am - 1:00 pm
Location: Goodman Community Center, 149 Waubesa St., Madison, WI 53704

Growth Hacking A/E/C: The Marketing Playbook for the New Economy – Milwaukee

Date/Time: Thursday, September 21, 2017 at 7:45 am - 9:30 am
Location: Café Hollander - Tosa, 7677 West State Street, Wauwatosa, WI 53213

Cost: $45 for SMPS WI Members / $70 for non-members

Disruption is everywhere. Nearly every aspect of an A/E/C firm’s business has been impacted, requiring significant change to business as usual. So why is marketing often the lone exception? It doesn’t have to be this way.

It’s time to move past an antiquated view of marketing as a reactionary, proposal-generating support department and instead view it as the strategic, differentiating, revenue-generating lifeline it should be. Professional service marketers long to play a larger, more strategic role in positioning their firms for new business—well beyond typical proposal and interview support.

But while marketers and forward-thinking principals understand disruption is needed, some questions persist: What does change look like? How do you gain buy-in from firm leadership? What marketing strategies and tactics are other business-to-business industries using that our industry should be? How should a modern A/E/C marketing department proactively and strategically support their firms?

This presentation is designed to help attendees answer these and other difficult questions by providing tangible and practical solutions to transforming the norm. Participants will discover “growth hacking” ways to strengthen their firm’s marketing program, with proactive, client-focused initiatives that can be tracked, measured, and tied back to the firm’s strategic objectives and bottom line.


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SMPS Chicago FAQ

Our FAQ is chock-full of questions and answers that have often come up from members and friends over the years. For answers to the "How do I...? The FAQ is here to help.

SMPS Chicago FAQ



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Call for Speakers - Build Business 2018

Submit Your Presentation Proposal for Build Business 2018

Deadline: Call for Speakers is now open through October 8, 2017

Build Business 2018 will be focused on BUILDING BUSINESS. Hosted by the Society for Marketing Professional Services (SMPS), this annual conference is the premiere educational event for marketing and business development professionals in the architecture, engineering, and construction industries.

The three?day conference will blend the concepts of Build Yourself, Build Your Firm, and Build the World, which, when leveraged together, create a better person, a better company, and a better industry. Those selected to speak at Build Business will be chosen because of their ability to inspire, challenge, and support the success in the participants’ careers and lives. Each day will tackle one of those topics*.

Build Yourself (Wednesday, August 15)
Sessions focused on coaching and professional career development to help attendees build essential skills that will advance their career in all practice settings and at all levels within the profession.

Build Your Firm (Thursday, August 16)
Sessions focused on how to leverage marketing and business development to build strong, profitable businesses. Speakers will focus on forward?thinking insights, marketing, business development, leadership strategies, measurement metrics, and more.

Build the World (Friday, August 17)
Sessions are focused on encouraging new ways of thinking with tools, insights, and inspiration to take businesses to the next level. Amid technological and economic changes, how are fresh?thinking and entrepreneurial marketing leaders adapting their strategies to benefit their companies?

*These are suggested topics for each area and is not an all-inclusive list. If you have a topic that would fit well under any of these definitions, please submit it.

Please Note: Build Business is seeking original presentations related to the themes outlined above. Proposals submitted to other conferences (whether accepted or not) and sessions previously presented to SMPS audiences locally, regionally, or nationally, will not be considered. Content for this conference must be 100% original and created with our 2018 attendees in mind.

Get the full details. 



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Thank You, Annual Sponsors

The program year is ending but the sponsorship year continues. Thank you, Annual Sponsors, we could not do what we do without your support.


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Looking to Join SMPS Chicago? Save $95

SMPS HQ has exciting news—a special offer to JOIN SMPS and SAVE $95! That's a 20% savings.

SMPS HQ is running a summer special during the month of August Those who complete the special offer membership application and submit by August 31, 2017 will enjoy the discounted new member dues rate of $345 (a savings of $95). This offer is not available online, you must complete the special offer application.

This special offer is available for brand new members or members who are 2-5 years lapsed. The offer expires August 31, 2017, so act quickly to take advantage of the savings.

If you have questions, please contact a member of the SMPS HQ membership team at 703.549.6117

Check out the benefits of joining here.

Download the special offer application.


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Bootcamp is back - Begins August 22

Please join SMPS Chicago for a six-program series of workshops that will provide Marketing Coordinators with personal insights and tips from experienced industry professionals.

Program Topics

  • Program 1 - “You’re in the Big Leagues: An Industry Introduction”, Speakers: Carrie Mandelin (Boldt Construction)
  • Program 2 - “Proposals 101”, Speakers: Caroline Brogan (FGM Architects) and Pam O’Deen (Lenex Steel)
  • Program 3 - InDesign, Speakers: Caroline Brogan and other FGM Architect staff
  • Program 4 - Presentations: PowerPoint, Prezi, etc.., Speakers: Sloan Watson and Sara Hill-Matthiesen (Bulley & Andrews)
  • Program 5 - “Wait…You Want to PRINT That?”, Speakers: (Cushing)
  • Program 6 - "The Next Steps in for Your Career”, Speakers: Pam O’Deen (Lenex Steel)

Program Dates

Tuesday, August 22
Tuesday, August 29
Tuesday, September 12
Tuesday, September 19
Tuesday, September 26
Tuesday, October 3

5:30-7:30 pm 

Dinner will be provided. Registration fee covers all six programs. Attendees will get the most out of the program by attending every week.

Register Now

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SMPS HRC Photo Gallery

Did you go to HRC? Check out the SMPS Heartland Regional Conference Photo Gallery.



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