SMPS Chicago Blog

SMPS Wisconsin September Programs

Growth Hacking A/E/C: The Marketing Playbook for the New Economy – Madison

Date/Time: Wednesday, September 20, 2017 at 11:00 am - 1:00 pm
Location: Goodman Community Center, 149 Waubesa St., Madison, WI 53704

Growth Hacking A/E/C: The Marketing Playbook for the New Economy – Milwaukee

Date/Time: Thursday, September 21, 2017 at 7:45 am - 9:30 am
Location: Café Hollander - Tosa, 7677 West State Street, Wauwatosa, WI 53213

Cost: $45 for SMPS WI Members / $70 for non-members

Disruption is everywhere. Nearly every aspect of an A/E/C firm’s business has been impacted, requiring significant change to business as usual. So why is marketing often the lone exception? It doesn’t have to be this way.

It’s time to move past an antiquated view of marketing as a reactionary, proposal-generating support department and instead view it as the strategic, differentiating, revenue-generating lifeline it should be. Professional service marketers long to play a larger, more strategic role in positioning their firms for new business—well beyond typical proposal and interview support.

But while marketers and forward-thinking principals understand disruption is needed, some questions persist: What does change look like? How do you gain buy-in from firm leadership? What marketing strategies and tactics are other business-to-business industries using that our industry should be? How should a modern A/E/C marketing department proactively and strategically support their firms?

This presentation is designed to help attendees answer these and other difficult questions by providing tangible and practical solutions to transforming the norm. Participants will discover “growth hacking” ways to strengthen their firm’s marketing program, with proactive, client-focused initiatives that can be tracked, measured, and tied back to the firm’s strategic objectives and bottom line.


Return to list