SMPS Chicago October Dine and Shine Webinar: How A/E/C Winners Embrace Business Development

October 01, 2020
12:00 PM - 1:30 PM

Zoom (Virtual Meeting)

Join SMPS Chicago for a "Dine and Shine" webinar! These guided presentations are produced by SMPS National and are followed by group discussion with industry peers.


"Everyone's a marketer," or so the adage goes. But is that really true in your firm or even the most important aspect? In reality, focusing on marketing and business development together are what makes a firm successful.

You might be wondering: Why should we add business development to our culture when it's not part of everyone's job description? Because every employee needs to think about building business, no matter their role in the firm. And to think about building business, every employee must:

  • Understand what makes your firm unique
  • Espouse the brand and articulate the value proposition
  • Know how to recognize a lead when they see it
  • Understand their role in the business development (BD) process

A/E/C winners of tomorrow will truly embrace a firmwide business development culture to empower all employees to contribute to their firm's BD success!

Our virtual webinar will serve as a call to action to build and maintain a BD culture at your firm that leads to sharing ideas, best practices, and resources for driving BD. You’ll learn how to grow your organization and become more valuable to your existing clients. A BD audit and gap analysis will also be shared as well as tips on matching every member of your team with their BD skillset.


11:40 am Networking 

12:00 pm-1:00 pm Webinar

Questions and discussion

About the Speaker

Scott Butcher, FSMPS, CPSM Principal/Owner, aecumen LLC
Scott D. Butcher, FSMPS, CPSM, has more than 25 years of experience in the A/E/C industries. He is principal/owner of aecumen LLC, past director of SMPS HQ, and past-president of the SMPS Foundation. He has given more than 275 presentations to local, regional, and national events of SMPS, AIA, ACEC, SAME, PSMJ, Deltek, and others. A widely published author who has written 20 books, Scott also writes the Marketropolis blog on and has written more than 200 articles and blogs for A/E/C media. He is a Certified Professional Services Marketer and an SMPS Fellow.

Registrants will receive an email with instructions to access the program on the day of the event.

There are 30 seats available for the pre-recorded webinar.

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

This is a Professional Development event.

All sales are final. Refunds must be requested 5 days prior to an event in writing or by email. 


$10.00 Members

$15.00 Non-member