More Cowbell: How to empower your technical professionals to be Business Development Rockstars

October 08, 2014
11:15 AM - 1:30 PM

East Bank Club
500 N Kingsbury
Chicago, IL 60654


What is “More Cowbell”? “More Cowbell” refers to something you need more of, a remedy. As Christopher Walken said in the infamous Saturday Night Live skit (alongside passionate cowbell player Will Ferrell): "I got a fever and the only prescription is more cowbell." It's time we treat the cowbell with the respect it deserves.

As the business developer, you may be the lead singer, but unless you're embarking on a solo career, your band of doer-seller’s must each master their parts and together you'll earn your place on the Grammy stage. This (jam) session will give you unique, fun and proven methods to inspire even those who play cowbell to amp up their role in the business development efforts of the firm, keep them accountable, and reward those who step up and become your BD Rock Stars.

Join the Cowbell crew straight from their sold-out national conference show, in an interactive talk show style discussion with four diverse industry experts who will share creative, successful, and positive techniques they have employed that changed the way their technical professionals look at business development, the way their firm’s leadership is measuring business development performance, and how these programs highlight BD Rock Stars firms never knew they had.

1. Attendees will motivate their technical professionals to become more involved in business development and perform business development tasks.

2. Attendees will apply methods for keeping their technical staff accountable for their business development contributions and outcomes.

3. Attendees will recommend and develop incentives for team members performing business development tasks, and spotlight the business development rock stars.






 Kate Mullaney, CPSM has over 15 years in marketing and BD, working for architecture, engineering, and program/project management firms. Kate currently serves as the central region business development director for HDR, Inc. In her role, she works with Central Region Directors to implement strategy, build networks, and strengthen relationships with targeted healthcare and academic systems to drive growth within HDR’s healthcare and science & technology sectors.

Kate is active in many client and industry organizations, was previously president of SMPS Chicago and was recognized with the 2013 SMPS Chapter President of the Year (CPY) award. Kate is a member of the SMPS National BDI committee, Serves on the Business Development Faculty, was Chair of 2013-14 Chapter President of the Year committee, has served on the National Elections Committee, and is a Certified Professional Services Marketer (CPSM). In addition, Kate has presented on business development topics at regional and national conferences. In her past life, Kate fronted a rock band and sang backup vocals in several others.

Jennifer Yoder directs the business development for England-Thims & Miller (ETM) three Florida offices along with managing the growth and expansion of ETM in the Central Florida Region. Jennifer brings to her relationships 15 years of experience along with an unbridled exuberance for enhancing economic development and quality of life through industry and community leadership.

Jennifer’s responsibilities include branding, strategic planning and implementation, community outreach, public relations and involvement, relationship cultivation, development of strategic teaming partnerships, pursuit and interview strategy, along with cultivating a team of 35 technical business developers.

Jennifer is passionate about giving back to her community and industry and as such serves as the development chair for the JAX Chamber Business Alliance for Advancing Transportation, as founding director for the "Support Our Port" Community Campaign, as well as numerous organizations such as SMPS, American Society of Highway Engineers, American Public Works Association, Transportation Expressway Authority Membership Florida, Floridians for Better Transportation, Florida Association of County Engineers and Road Superintendents.

Jason Vesuvio is 15-year veteran of the building industry in both marketing and business development, and a year-long stint as a project manager for an interior construction project. The connection with the industry comes from childhood and walking development projects with his tradesmen/craftsmen-turned-Owners Rep grandfather, and later as a carpenter's apprentice. Since then, Jason climbed the ranks of professional services marketing within firms providing services in: interior construction, buildings and aviation architecture, transportation engineering design, new building construction, cost estimating and project management. Jason is a member, participant, volunteer and servant within SMPS for 10+ years, serving on the local NY chapter board, including president, and currently serves on the national SMPS Technology Committee. He is a member of SCUP and ACE Mentoring, and is an Eagle Scout, player in the SMPS band The Engineers, and proud uncle to 11 nieces/nephews. Currently, Jason is the director of business development for Faithful+Gould's eastern region and based in NYC.

A native Tennessean, Donna Corlew, FSMPS, CPSM's  roots run deep in Southern hospitality, a culture of giving, and an abiding love of SEC football. (Roll Tide!) Driven by a passion for coaching and helping others identify and maximize your unique talents and expertise, Donna works with firms to facilitate market research, make connections, build chemistry, and coach sales and marketing teams. She has helped to shape visions, develop strategies, position for growth, and connect with clients and the community where you work and live. Donna achieved the CPSM designation in 1993 and elevated to the status of Fellow of the Society in 2004. An active and engaged volunteer, Donna has held leadership positions on the chapter and national level, culminating with a term as National President in 2007-2008.

All sales are final. Refunds must be requested 5 days prior to an event in writing or by email. Credits may be issued to be used for future event registrations.



$50.00 SMPS Members
$75.00 after 1:00 pm October 7

$95.00 Non-members
$120.00 after 1:00 pm October 7

$0.00 Annual Sponsor

$0.00 Program Sponsor

$25.00 Student

$250.00 Team Ticket - 3 people
$300.00 after 1:00 pm October 7

$375.00 Team Ticket - 5 people
$425.00 after 1:00 pm October 7

$900.00 Table Sponsor
$1,000.00 after 1:00 pm October 7